SOCIAL MEDIA AND PROMOTIONAL MARKETING FOR CAR DEALERSHIPS

But why does social media make sense for car shoppers?

72% of car shoppers are willing to drive 20-60 miles to a dealership with good reviews on their social media pages.

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1. Social is persistent.

   Car buying involves a lot of research. If your dealership is consistently providing quality social content primed for research purposes and receiving good reviews, you will likely be considered when the time comes for a test drive. In fact, 72% of car shoppers would even drive 20-60 miles to a dealership with good reviews on their social media pages.

2. As stated above, social is mobile.

   To reach those mobile-first consumers, social is a crucial piece of the puzzle. With the average U.S. user spending up to 5 hours a day on their mobile device, and 36% of that time (almost two hours!) is spent on social media apps alone, the opportunity is ripe for the taking.

3. Social is personal.

   Social advertising’s highly personalized targeting options allow your dealership to reach customers in an entirely new way.

Integrating social media as a component of your overall digital marketing strategy is key for auto dealerships. With an active social media presence, you can capitalize on mobile-first researchers and increase awareness for your brand and dealership. Long term, this increases the value of your dealership’s reputation and drive new shoppers to your lot. Social media also plays a role in search engine optimization, impacting how easily people find you on search engines.

Social media best practices for dealerships

Building a presence on social media doesn’t happen overnight, but commitment to a consistent posting schedule, tone and social advertising strategy will set your dealership up for success.

Commit to quality two-way conversations

Like any healthy relationship, two-way communication is crucial on social media. Posting frequently on social media is a good start, but what you post matters even more.

Keeping the conversation alive provides long-term value for customers and potential buyers because they’re receiving a personal interaction with your brand. Do away with the “set it and forget it” mindset and start embracing two-way conversations on your social platforms.

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AMERICAN DEALER WORKS

American Dealer Works is partners with Newrotech Inc. and through this partnership we provide social media marketing and various tech solutions to the automotive industry. 

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We provide complete marketing solutions for all platforms and  provide complete management and content tailored to your organizations individual needs. A complete whit labeled front end to connect you with the digital world.

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